These include business requirements, events, and attributes. The Design module is typically used by analytics architects who are identifying what business questions need to be answered and what solutions are needed to satisfy those requirements. For this reason, business users may not have access to view the Design module of Apollo, but they will be able to see the business requirements selected for the organization in other Apollo modules.

During the design phase of the implementation, the analytics team should work with its stakeholders to identify which of the Apollo business requirements are needed to help improve the website or mobile application. Business requirements can be selected in one large effort or gradually by adding new requirements each week or month.

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