Accommodation Booking Cancelled

User cancels an accommodation booking.

Accommodation Booking Completed

User completes an accommodation booking.

Accommodation Booking Started

User begins an accommodation booking.

Age Consent Submitted

User indicates they are of a valid age to use website/app.

Back-End Order Import

User imports order data from the backend (offline).

Platform Built-Ins

Contains items that are out of the box from the analytics tool vendor.

Cart Popup Displayed

User encounters a pop-up while in the shopping cart.

Cart Promotion Clicked

User clicks on a cart-level promotion while in the shopping cart.

Cart Promotion Displayed

User views a cart-level promotion while in the shopping cart.

Cart Promotion Earned

User earns a cart-level promotion while in the shopping cart.

Cart Viewed

User views an online shopping cart.

Catalog Requested

User requests a product catalog.

Chat Shown

User is shown online chat.

Chat Started

User engages with online chat.

Checkout Interaction Occurred

User performs a click interaction within the checkout.

Checkout Order Review Displayed

User views the shopping cart order review step.

Checkout Payment Step Completed

User completes the shopping cart payment step.

Checkout Payment Step Started

User views the shopping cart payment step.

Checkout Shipping Step Completed

User completes the shopping cart shipping step.

Checkout Shipping Step Started

User views the shopping cart shipping step.

Checkout Started

User begins the shopping cart checkout process.

Checkout Step Encountered

User reaches an intermediary step of the shopping cart checkout process.

Client Side Data Enriched

Contains items that rely on customization of tracking on the client side (e.g., third party tag manager integrations, tag manager custom code, etc.)

Conference Registration Completed

User completes registering for a conference.

Conference Registration Started

User begins registering for a conference.

Contact Us Completed

User submits Contact Us form.

Contact Us Started

User views Contact Us form.

Content Listing Displayed

User views a listing of content items (i.e. from onsite search, etc...)

Content Listing Item Clicked

User clicks on one of the content items shown in a list.

Content Loaded

User views a piece of content.

CTA Link Clicked

User clicks on a website/app call to action link or button.

Discount Code Applied From Wallet

User applies a discount code from online wallet to a purchase.

Discount Code Entry Succeeded

User successfully enters a discount code.

Discount Code Viewed in Wallet

User views a discount code in online wallet.

Discount Code Entry Failed

User unsuccessfully enters a discount code.

Donation Completed

User completes the donation process.

Donation Started

User begins the donation process.

Download Link Clicked

User clicks a link to download a file.

Email Data Import

User imports email metrics from 3rd party email tool.

Error Message Presented

User is shown an error message.

Event Booking Completed

User completes a scheduled event booking.

Event Booking Started

User begins a scheduled event booking.

Event Detail Displayed

User views specific details about a scheduled event.

Event Detail Options Displayed

User views additional event detail options.

Event Detail Options Selected

User selects additional event detail options.

Event Listing Displayed

User views a listing of scheduled events.

Event Listing Item Clicked

User clicks on one of the scheduled events shown in a list.

Exit Link Clicked

User clicks a link that takes them off the website/app.

External Campaign Import

User imports campaign data from 3rd party advertiser.

Form Cancelled

User cancels the process of completing a form.

Form Field Engaged

User clicks into a form field.

Form Started

User begins completing a form.

Form Submission Failed

User submits an invalid form.

Form Submission Succeeded

User submits a successful form.

Form Viewed

User views a form.

Fundraiser Registration Completed

User completes fundraiser registration.

Fundraiser Registration Started

User begins fundraiser registration.

Gift Card Applied From Wallet

User applies a gift card from online wallet.

Internal Campaign Clicked

User clicks on an internal marketing campaign item.

Internal Campaigns Displayed

User views one or more internal marketing campaign items.

Interstitial Viewed

User views an interstitial (modal) page or box.

Listing Filter Added

User adds an item to a listing filter.

Listing Filter Removed

User removes an item from a listing filter.

Listing Sort Order Changed

User changes the sort order of a listing.

Location Detected

Location is known at the time of user activity or conversion. (i.e., a user has a selected retailer as their retailer and is performing subsequent activities that should be associated with the retailer)

Location Listing Displayed

User views a location in a listing.

Location Listing Item Clicked

User clicks on a location in a listing.

Location Selected

User selects a location as "their" location. (i.e., selects a retailer that will apply globally to their site/app activity)

Navigation Link Clicked

User clicks on a navigation link item.

Onsite Search Performed

User performs an onsite search.

Order Confirm Click Interaction Occurred

User clicks to confirm their order.

Order Confirmation Interaction Occurred

User performs a click interaction on the order confirmation page.

Order Placed

User successfully places on online order.

Page Load Completed

User successfully completes loading a website/app page.

Page Load Started

User begins loading a website/app page.

Password Reset Completed

User completes the password reset process.

Password Reset Started

User starts the password reset process.

Platform Built-Ins

Contains items that are out of the box from the analytics tool vendor.

Portal Object Clicked

User clicks on a portal object (i.e. box on an intranet page).

Portal Objects Displayed

User views one or more portal objects (i.e. boxes on an intranet page).

Product Added to Cart

User adds a product to an online shopping cart.

Product Added to Comparison

User adds product to a product comparison.

Product Added to Registry

User adds a product to an online shopping registry.

Product Added to Save List

User adds a product to a product save list.

Product Added to Wishlist

User adds a product to an online shopping wishlist.

Product Category Clicked

User clicks on a product category.

Product Category Impression

User views a product category.

Product Collection Viewed

User views a product collection.

Product Comparison Item Clicked

User clicks on an item within a product comparison.

Product Comparison Viewed

User views a product comparison.

Product Customization Completed

User completes a product customization.

Product Customization Started

User starts a product customization.

Product Grouping Viewed

User views a grouping or collection of products.

Product Interaction Occurred

User engages with a product or performs an interaction on a product-specific page.

Product Listing Displayed

User views a listing of products.

Product Listing Item Clicked

User clicks on a product within a product listing.

Product Location Listing Displayed

User views a listing of product locations (i.e. hotels within a city).

Product Location Listing Item Clicked

User clicks on a product location within a product location listing.

Product Offer Viewed

User views a product offer.

Product Quick Viewed

User views the key details for a product.

Product Removed from Cart

User removes a product from an online shopping cart.

Product Removed from Registry

User removes a product from an online shopping registry.

Product Removed from Save List

User removes a product from a product save list.

Product Removed from Wishlist

User removes a product from an online shopping wishlist.

Product Return Completed

User completes a product return.

Product SKU Selected

User clicks to select a specific product SKU.

Product Viewed

User views a product detail page.

Quiz Completed

User completes a quiz.

Quiz Started

User begins a quiz.

Quiz Step Completed

User completes a step within a quiz.

Registry Created

User creates a new online shopping registry.

Registry Deleted

User deletes an existing online shopping registry.

Related Product Clicked

User clicks on a product that is related to the current product (i.e. cross-sell).

Related Products Viewed

User views products that are related to the current product (i.e. cross-sell).

Report Completed

User completes the creation of a new website/app report (i.e. financial report).

Report Listing Displayed

User views a listing of reports.

Report Listing Item Clicked

User clicks on a report within a report listing.

Report Saved

User saves a report as a "favorite" for future use.

Report Scheduled

User schedules a report to be sent to others at a designated interval.

Report Started

User begins creating a new report.

Report Viewed

User views a report.

Room Listing Displayed

User views a list of lodging rooms.

Room Listing Item Clicked

User clicks on a room within a room listing.

Room Upgraded

User clicks to upgrade a lodging room.

Sales Tool Used

User engages with a sales tool.

Save List Opened

User opens a product save list.

Save List Viewed

User views a product save list (i.e., saved items in the user's cart for purchase at another time).

Server Side Data Enriched

Contains items that rely on customization of tracking on the server side (e.g., processing rules, data imports, third part data integrations, etc.)

Social Brand Followed

User clicks to begin following a brand on a social network.

Social Content Shared

User shares content with others via a social network.

Third Party Detail Viewed

User views "more information" about a third party vendor.

Tool Completed

User completes using a website/app tool (i.e. mortgage calculator).

Tool Started

User begins using a website/app tool (i.e. mortgage calculator).

Two-Factor Authentication Completed

User completes two-factor authentication.

Two-Factor Authentication Started

User begins two-factor authentication.

User Detected

User is known to the website/app via cookie or other method.

User Profile Updated

User makes a change to their online profile.

User Registered

User completes a website/app registration.

User Registration Step Encountered

User reaches a specific step during the user registration process.

User Sign In Errored

User receives a sign-in error.

User Signed In

User successfully signs-in to the website/app.

User Signed Out

User successfully signs-out of the website/app.

User Subscribed

User completes the process of subscribing to a list (i.e. mailing list).

User Subscription Started

User begins the process of subscribing to a list (i.e. mailing list).

User Unsubscribed

User completes the process of unsubscribing from a list (i.e. mailing list).

User Visit Started

User begins a website/app session.

Video Completed

User completes watching a video.

Video Milestone Reached

User reaches a pre-determined video milestone.

Video Started

User starts watching a video.

Visualizer Viewed

User views a product visualizer (i.e., a feature that allows the user to see a product in the context of a setting to help them with their purchase decision).

Wallet Item Added

User adds an item (e.g., payment method, discount code, gift card) to their digital wallet.

Webinar Registration Completed

User completes registering for a webinar.

Webinar Registration Started

User starts registering for a webinar.

Wishlist Created

User creates a new online shopping wishlist.

Wishlist Deleted

User deletes an existing online shopping wishlist.

Wishlist Item Clicked

User clicks on an item within a wishlist.

Wishlist Shared

User shares an online shopping wishlist.

Wishlist Viewed

User views a wishlist.

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