Content - Conversion Features |
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Content - Downloads | Business requirements related to content downloads. |
Content - Exit Links | Business requirements related to links taking visitors off the website/app. |
Content - Localization | Business requirements related to websites/apps that have different countries and currencies. |
Content - Pages | Business requirements related to website/app page content, path flows, etc... |
Content - Sections | Business requirements related to different website/app sections. |
Content - URL's | Business requirements related to website URL's. |
Content - Video | Business requirements related to video. |
Donations | Business requirements related to non-profit/political donations. |
eCommerce - Cross-sell | Business requirements related to online shopping product cross-sells. |
eCommerce - Gift Registries | Business requirements related to online shopping gift registries. |
eCommerce - Orders | Business requirements related to online shopping orders. |
eCommerce - Product Finding Method | Business requirements related to different ways visitors found products. |
eCommerce - Products | Business requirements related to products and SKU's online. |
eCommerce - Shopping Cart | Business requirements related to online shopping carts. |
eCommerce - Wishlists | Business requirements related to online shopping wishlists. |
Forms | Business requirements related to online forms and associated form attributes. |
Listings - Content | Business requirements related to listings of content items (i.e., blogs, articles, news, etc.) |
Listings - Locations | Business requirements related to listings of locations (i.e., office, hotel, store locations etc.) |
Listings - Product Locations | Business requirements related to listings of product locations (i.e. stores, branches selling a particular product, etc...). |
Listings - Products | Business requirements related to listings of products. |
Listings - Reports | Business requirements related to listings of reports. |
Listings - Rooms | Business requirements related to listings of rooms. |
Listings - Scheduled Events | Business requirements related to listings of schedule events (i.e. conferences, webinars, etc...). |
Locations | Business requirements related to physical locations (i.e. offices, branches, etc...). |
Marketing Campaigns - External | Business requirements related to external marketing campaigns driving traffic. |
Marketing Campaigns - Internal | Business requirements related to internal marketing campaigns (promotions). |
Navigation | Business requirements related to website/app navigation. |
Onsite Search | Business requirements related to general onsite search activities. |
Onsite Search - Locations | Business requirements related to onsite searches for locations (i.e., office, hotel, store locations etc.). |
Onsite Search - Product Locations | Business requirements related to onsite searches for product locations (i.e. stores, branches selling a particular product, etc.). |
Onsite Search - Products | Business requirements related to onsite searches for products. |
Onsite Search - Reports | Business requirements related to onsite searches for reports. |
Onsite Search - Rooms | Business requirements related to onsite searches for rooms. |
Onsite Search - Scheduled Events | Business requirements related to onsite searches for scheduled events (i.e. conferences, webinars, etc.). |
Portal | Business requirements related to online portals, intranets, etc... |
Quizzes | Business requirements related to website/app quizzes and how often quizzes led to conversion. |
Registrations - Scheduled Events | Business requirements related to event (i.e. webinar, class, etc...) registration. |
Registrations - User | Business requirements related to user registration. |
Reports | Business requirements related to users creating and using website/app reports. |
Social | Business requirements related to social network features (i.e., follows, content shares). |
Subscriptions | Business requirements related to online subscriptions (i.e. newsletters). |
Support | Business requirements related to user support (i.e. onsite chat). |
Technology | Business requirements related to technology used by visitors to access the website/app (i.e., browser, OS, etc.) |
Testing/Optimization | Business requirements related to various testing and optimization activities. |
Tools | Business requirements related to online tools (i.e. calculators, quizzes) used by visitors to increase conversion. |
Travel Bookings - Lodging Rooms | Business requirements related to online travel room bookings. |
User Authentication | Business requirements related to website/app authentication (i.e. login, password, etc.). |
User Segmentation | Business requirements related to customer segmentation (i.e. age, CLV, etc.). |
Visitor Engagement | Business requirements related to how visitors are engaging with the website/app (i.e., unique visitors, page views, visit number, etc.). |