Content - Conversion Features

Content - Downloads

Business requirements related to content downloads.

Content - Exit Links

Business requirements related to links taking visitors off the website/app.

Content - Localization

Business requirements related to websites/apps that have different countries and currencies.

Content - Pages

Business requirements related to website/app page content, path flows, etc...

Content - Sections

Business requirements related to different website/app sections.

Content - URL's

Business requirements related to website URL's.

Content - Video

Business requirements related to video.

Donations

Business requirements related to non-profit/political donations.

eCommerce - Cross-sell

Business requirements related to online shopping product cross-sells.

eCommerce - Gift Registries

Business requirements related to online shopping gift registries.

eCommerce - Orders

Business requirements related to online shopping orders.

eCommerce - Product Finding Method

Business requirements related to different ways visitors found products.

eCommerce - Products

Business requirements related to products and SKU's online.

eCommerce - Shopping Cart

Business requirements related to online shopping carts.

eCommerce - Wishlists

Business requirements related to online shopping wishlists.

Forms

Business requirements related to online forms and associated form attributes.

Listings - Content

Business requirements related to listings of content items (i.e., blogs, articles, news, etc.)

Listings - Locations

Business requirements related to listings of locations (i.e., office, hotel, store locations etc.)

Listings - Product Locations

Business requirements related to listings of product locations (i.e. stores, branches selling a particular product, etc...).

Listings - Products

Business requirements related to listings of products.

Listings - Reports

Business requirements related to listings of reports.

Listings - Rooms

Business requirements related to listings of rooms.

Listings - Scheduled Events

Business requirements related to listings of schedule events (i.e. conferences, webinars, etc...).

Locations

Business requirements related to physical locations (i.e. offices, branches, etc...).

Marketing Campaigns - External

Business requirements related to external marketing campaigns driving traffic.

Marketing Campaigns - Internal

Business requirements related to internal marketing campaigns (promotions).

Navigation

Business requirements related to website/app navigation.

Onsite Search

Business requirements related to general onsite search activities.

Onsite Search - Locations

Business requirements related to onsite searches for locations (i.e., office, hotel, store locations etc.).

Onsite Search - Product Locations

Business requirements related to onsite searches for product locations (i.e. stores, branches selling a particular product, etc.).

Onsite Search - Products

Business requirements related to onsite searches for products.

Onsite Search - Reports

Business requirements related to onsite searches for reports.

Onsite Search - Rooms

Business requirements related to onsite searches for rooms.

Onsite Search - Scheduled Events

Business requirements related to onsite searches for scheduled events (i.e. conferences, webinars, etc.).

Portal

Business requirements related to online portals, intranets, etc...

Quizzes

Business requirements related to website/app quizzes and how often quizzes led to conversion.

Registrations - Scheduled Events

Business requirements related to event (i.e. webinar, class, etc...) registration.

Registrations - User

Business requirements related to user registration.

Reports

Business requirements related to users creating and using website/app reports.

Social

Business requirements related to social network features (i.e., follows, content shares).

Subscriptions

Business requirements related to online subscriptions (i.e. newsletters).

Support

Business requirements related to user support (i.e. onsite chat).

Technology

Business requirements related to technology used by visitors to access the website/app (i.e., browser, OS, etc.)

Testing/Optimization

Business requirements related to various testing and optimization activities.

Tools

Business requirements related to online tools (i.e. calculators, quizzes) used by visitors to increase conversion.

Travel Bookings - Lodging Rooms

Business requirements related to online travel room bookings.

User Authentication

Business requirements related to website/app authentication (i.e. login, password, etc.).

User Segmentation

Business requirements related to customer segmentation (i.e. age, CLV, etc.).

Visitor Engagement

Business requirements related to how visitors are engaging with the website/app (i.e., unique visitors, page views, visit number, etc.).

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