Expanding any Apollo Event reveals the configurations that are associated with the tag dedicated for the Event:

These configurations have default values if none are provided, but users have the option of changing these configurations.

AA Beacon Settings

For Adobe Analytics implementations this configuration is required for all Apollo Events. It's configuration essentially answers two questions:

  1. Do you want an analytics tag to be sent when this Apollo event occurs?

  2. If so, what kind of analytics tag should be sent?

Possible Values

  1. Track : s.t() - An analytics tag should be sent, and this tag should increment the Page Views count.

  2. Track Link : s.tl() - An analytics tag should be sent, but should not increment the page views count. This setting is useful for tracking links and other elements that wouldn’t be considered a full page load.

  3. Do Not Track (set vars only) - The tag manager should not send a tag. The tag manager should only perform data collection at the time the Apollo Event occurs.

AA Clear Variables

For Adobe Analytics implementations this configuration is required for all Apollo Events. It's configuration essentially answers the question:

  1. After a tag is sent or data collection occurs for this Apollo Event, would you like to clear variable values so they don’t persist to subsequent tags?

Possible Values

  1. Clear AA Vars (after sending beacon) - Variables should be cleared. This setting is recommended anytime AA Beacon Settings is set to "Track : s.t()" or "Track Link : s.tl()".

  2. Do Not Clear Vars - Variables should not be cleared. This setting is recommended any time AA Beacon Settings is "Do Not Track (set vars only). This setting is useful when using “tag bundling” practices, meaning several events are occurring at once that you would like to bundle into a single tag. In this scenario, only the last event that is occurring in a tag bundling scenario would need the “Clear AA Vars” for AA Clear Variables.

Recommended Clear Variables and Beacon Settings for Different Scenarios

Scenario

AA Beacon Settings

AA Clear Variables

The Apollo Event is "Page Load Started"

Do Not Track (set vars only)

Do Not Clear Vars

The Apollo Event corresponds with a page load (virtual or otherwise)

Do Not Track (set vars only)

Do Not Clear Vars

The Apollo Event is "Page Load Completed"

Track : s.t()

Clear AA Vars

The Apollo Event is triggered by a click/custom action on the site that does not correspond to a page load (virtual or otherwise)

Trank Link : s.tl()

Clear AA Vars

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