Implementation Design

Feature

Description

Adobe Launch to AA

Adobe Launch to AEP to AA

GTM to GA4

Map Your Existing Implementation

Translate the data points in your existing implementation into Apollo's database

TRUE

TRUE

FALSE

Leverage Hundreds of Pre-designed Business Requirements

Business requirements represent the detailed questions that an organization hopes to answer through their digital analytics implementation

TRUE

TRUE

TRUE

Assign Custom Reporting Variables

Assign variables required to support your Apollo implementation design to reporting tool data points

TRUE

TRUE

TRUE

Migrate an Apollo Implementartion to a New Type

Legacy Adobe Implementations can be migrated to AEP implementations and vice versa

TRUE

TRUE

FALSE

Design Custom Business Requirements

Allow users to create and design their own business requirements, along with the associated data layer and reporting configurations that go with them

TRUE

TRUE

TRUE

Automated Documentation

Feature

Description

Adobe Launch to AA

Adobe Launch to AEP to AA

GTM to GA4

Creates & Manages Data Layer Docs

Apollo automatically builds a best practice data layer as you select business requirements or add Apollo events and attributes

TRUE

TRUE

TRUE

Creates & Manages SDR

SDRs lists all data points that are collected within an analytics implementation and their corresponding configurations

TRUE

TRUE

TRUE

Leverage a Visual SDR

Visual SDRs are a graphical version of the SDR, making it easier to see how all of the different elements in the implementation go together

TRUE

TRUE

TRUE

Leverage a Testing Report

This documentation identifies what needs to be tested should you decide to test your implementation manually

TRUE

TRUE

TRUE

Automated Deployments

Feature

Description

Adobe Launch to AA

Adobe Launch to AEP to AA

GTM to GA4

Leverage API Connections to Deploy Data Layer Documentation to CMP

Deploys all the data layer documentation to a platform such as Github, where developers can access interact with, and act upon the documentation changes

TRUE

TRUE

TRUE

Leverage API Connections to Deploy TMS Configurations

Deploys all the necessary elements to support analytics tags to the tag manager

TRUE

TRUE

TRUE

Leverage API Connections to Deploy Reporting Configurations

Deploys all the variable/reporting configurations to the reporting platform

TRUE

TRUE

FALSE

Ensure Implementations Easily Integrates with Consent Management

Deploys foundations for consent management to the tag manager

TRUE

TRUE

FALSE

Validation

Feature

Description

Adobe Launch to AA

Adobe Launch to AEP to AA

GTM to GA4

Automated Data Layer Validation

Data layer pushes are validated against JSON schema requirements

TRUE

TRUE

TRUE

Automated Tagging Validation

Every analytics tag is validated against vendor (i.e., AA, GA4) compliance requirements

TRUE

FALSE

FALSE

Create Test Cases

Indicate expected values for variables (i.e., ensure tags are passing business compliance requirements)

TRUE

FALSE

TRUE

Automated Test Case Validation

Every analytics tag that meets test case requirements is validated against the test case requirements

TRUE

FALSE

FALSE

Act

Feature

Description

Adobe Launch to AA

Adobe Launch to AEP to AA

GTM to GA4

Leverage API Connections to Deploy Calculated Metrics

Automates the creation of calculated metrics in the reporting platform

TRUE

TRUE

FALSE

Leverage API Connections to Deploy Custom Dashboards/Reports

Automates the creation of dashboards related to business requirements in the reporting platform

TRUE

TRUE

FALSE

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