Implementation Design
Feature | Description | Adobe Launch to AA | Adobe Launch to AEP to AA | GTM to GA4 |
Map Your Existing Implementation | Translate the data points in your existing implementation into Apollo's database | TRUE | TRUE | FALSE |
Leverage Hundreds of Pre-designed Business Requirements | Business requirements represent the detailed questions that an organization hopes to answer through their digital analytics implementation | TRUE | TRUE | TRUE |
Assign Custom Reporting Variables | Assign variables required to support your Apollo implementation design to reporting tool data points | TRUE | TRUE | TRUE |
Migrate an Apollo Implementartion to a New Type | Legacy Adobe Implementations can be migrated to AEP implementations and vice versa | TRUE | TRUE | FALSE |
Design Custom Business Requirements | Allow users to create and design their own business requirements, along with the associated data layer and reporting configurations that go with them | TRUE | TRUE | TRUE |
Automated Documentation
Feature | Description | Adobe Launch to AA | Adobe Launch to AEP to AA | GTM to GA4 |
Creates & Manages Data Layer Docs | Apollo automatically builds a best practice data layer as you select business requirements or add Apollo events and attributes | TRUE | TRUE | TRUE |
Creates & Manages SDR | SDRs lists all data points that are collected within an analytics implementation and their corresponding configurations | TRUE | TRUE | TRUE |
Leverage a Visual SDR | Visual SDRs are a graphical version of the SDR, making it easier to see how all of the different elements in the implementation go together | TRUE | TRUE | TRUE |
Leverage a Testing Report | This documentation identifies what needs to be tested should you decide to test your implementation manually | TRUE | TRUE | TRUE |
Automated Deployments
Feature | Description | Adobe Launch to AA | Adobe Launch to AEP to AA | GTM to GA4 |
Leverage API Connections to Deploy Data Layer Documentation to CMP | Deploys all the data layer documentation to a platform such as Github, where developers can access interact with, and act upon the documentation changes | TRUE | TRUE | TRUE |
Leverage API Connections to Deploy TMS Configurations | Deploys all the necessary elements to support analytics tags to the tag manager | TRUE | TRUE | TRUE |
Leverage API Connections to Deploy Reporting Configurations | Deploys all the variable/reporting configurations to the reporting platform | TRUE | TRUE | FALSE |
Ensure Implementations Easily Integrates with Consent Management | Deploys foundations for consent management to the tag manager | TRUE | TRUE | FALSE |
Validation
Feature | Description | Adobe Launch to AA | Adobe Launch to AEP to AA | GTM to GA4 |
Automated Data Layer Validation | Data layer pushes are validated against JSON schema requirements | TRUE | TRUE | TRUE |
Automated Tagging Validation | Every analytics tag is validated against vendor (i.e., AA, GA4) compliance requirements | TRUE | FALSE | FALSE |
Create Test Cases | Indicate expected values for variables (i.e., ensure tags are passing business compliance requirements) | TRUE | FALSE | TRUE |
Automated Test Case Validation | Every analytics tag that meets test case requirements is validated against the test case requirements | TRUE | FALSE | FALSE |
Act
Feature | Description | Adobe Launch to AA | Adobe Launch to AEP to AA | GTM to GA4 |
Leverage API Connections to Deploy Calculated Metrics | Automates the creation of calculated metrics in the reporting platform | TRUE | TRUE | FALSE |
Leverage API Connections to Deploy Custom Dashboards/Reports | Automates the creation of dashboards related to business requirements in the reporting platform | TRUE | TRUE | FALSE |